Packaging for the Maca powder line of products for Gaia Herbs. MacaBoost was Gaia's first step into the functional food market.

 

Maca is an ancient Peruvian plant that promotes energy and stamina. The design reflects the traditional art and vibrant culture of Peru. A custom Peruvian-inspired mandala and their bold textiles were the basis for the design.

 

In conjunction with the launch, in-store merchandising and promotional retail t-shirts were developed.